CLIENT NAME
TIMELINE
PROGRAMS USED
OBJECTIVE
Refresh Island Elite’s visual identity with a bold, modern logo that feels energetic, recognizable, and rooted in its island identity. The redesign introduces a stronger visual presence through custom typography, wave and island-inspired elements, and a cohesive color palette while creating a versatile logo system that can be used across apparel, social media, signage, and other brand materials.
The original Island Elite logo featured a clean, minimal aesthetic, but lacked the visual impact and versatility needed to represent a competitive all-star cheer program. The challenge was to create a stronger, more recognizable identity while retaining the existing teal color palette and connection to the "Island" name.
The redesign introduces bold, athletic typography, dimensional details, and custom island and wave inspired elements to give the brand more energy and personality. A flexible logo system was developed with a primary mark and supporting variations, allowing the identity to remain consistent across apparel, social media, signage, and other applications while adapting to different formats and uses.
Lacked a strong visual identity, relying heavily on lightweight typography and offered limited flexibility across applications.
The redesign introduces a bold, energetic logo system with custom typography. The result is a more cohesive, recognizable brand identity that better reflects both the coastal roots, and competitive energy of Island Elite.
Primary Wordmark
Island Wordmark
Wave Wordmark
Wordmark
