CLIENT NAME
MACs All Star Cheer
TIMELINE
1-2 Weeks
PROGRAMS USED
Illustrator
OBJECTIVE
Bringing each team's theme to life through a bold, memorable visual identity that captures its unique personality and concept. The goal was to transform each team name into custom imagery, typography, and color while maintaining a cohesive design style that connects every logo back to the gym's overall brand.
One Brand, Many Identities
Each team logo was designed as an extension of the gym's master brand, creating an individual identity without losing the connection to MAC. While every team has its own theme, personality, and visual language, consistent design elements, including strong outlines, graphic illustration, and recurring MAC logo, tie in the collection together.
From the cinematic imagery of Midnight and Terror, to the playful personality of Mini Starz and the darker styling of Phantom and Shadow, each concept was intentionally tailored to it's theme for the 26-27 season. Color palettes, typography, and custom imagery shift from team to team, allowing every logo to feel unique while still belonging to the same larger brand family. The result is a flexible identity system that gives athletes a distinct team brand while strengthening recognition of the gym as a whole.
Team Identity Systems
